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Moderator
Posts: 730
Registered: ‎11-16-2012
Message 1 of 37 (8,948 Views)
Accepted Solution

PRICING

[ Edited ]

MEDIA ALERT

 

SONY ANNOUNCES PRICING FOR NEW CINEALTA 4K CAMERAS

New CineAlta® 4K Cameras expands Sony’s full line-up of digital cinematography tools    

 

PARK RIDGE, N.J., Nov. 28, 2012 -- Sony Electronics has announced suggested list pricing for its newest CineAlta™ 4K cameras – the PMW-F55 and PMW-F5 – as well as their related 4K accessories. These new technologies, announced in late October to tremendous industry response, are designed to meet the growing demand for HD, 2K and 4K content creation across a wide range of professional applications.

 

The suggested U.S. LIST pricing for the new products, planned to be available in February, are:

 

  • PMW-F5 CineAlta 4K Camera                        $19,400
  • PMW-F55 CineAlta 4K Camera                      $34,900
  • AXR-R5 RAW Recorder                                $6,300
  • AXS-512S24 512Gb Memory Card               $2,100
  • AXS-CR1 card reader                                   $660.00
  • DVF -EL100 OLED Viewfinder                      $5,800
  • DVF-F350 3.5” LCD Viewfinder                    $3,800
  • DVF-L700 LCD viewfinder                            $5,000
  • SCL-PK6/F PL mount six lens package         $24,600
  • SCL-PK3/F PL mount three lens package     $13,600

 

Sony also plans to introduce the PVM-X300 30-inch 4K professional monitor in February 2013, with list pricing to be announced.

 

“The F55 and F5 join Sony’s family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production,” said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics. “These cameras give production professionals the most compressive toolkit available from one manufacturer. The large sensor line-up now spans from the FS100 and FS700 and F3, to the new F5 and F55 to the flagship F65, and gives content creators incredible flexibility and creative options for acquisition in HD, 2K, 4K and beyond. The total line-up, with our new accessories, further underscores Sony’s commitment to supporting every aspect of the highest-quality workflows.”

 

TECHNOLOGY HIGHLIGHTS:

 

  • Both cameras are equipped (with different) 4K Super35mm CMOS sensors. These state-of-the-art sensors capture 14-stops of exposure latitude with high resolution and fine tonal gradations
  • The F55 can capture 4K and QFHD XAVC internally on SxS Pro+cards up to 60p. When using the optional AXS-R5, the F55 can record up to 60fps in 16Bit linear RAW
  • The PMW-F5 & PMW-F55 camcorders can internally record high frame rate HD and 2K XAVC at up to 120fps (F5) or 180fps (F55). When recording 16-bit 2K RAW to the optional AXS‑R5, frame rates up to 120fps (F5) or 240fps (F55) are possible
  • The F55 can output 4K HDMI, SDI using both the SDI(Main) and SDI(Sub) when in the 4K recording mode and can monitor 4K up to 30p
  •  The PMW-F5 & F55 both employ HDMI V1.4a for monitoring. Using the HDMI 1.4a, the F5 can output 2K and HD up to 60p. The F55 can additionally output 4K on HDMI up to 30p.

 

For more information on all CineAlta and the F5/F55 cameras, please visit www.sony.com/35mm

 

 

 

 

 

 

Expert
Posts: 585
Registered: ‎11-19-2012
Message 2 of 37 (8,915 Views)

Re: PRICING

Here's hoping retailers "street price" (Minimum Sales Price?) comes very soon thereafter...

www.nateweaver.net
Enthusiast
Posts: 6
Registered: ‎11-24-2012
Message 3 of 37 (8,775 Views)

Re: PRICING

Hope to see Red will further cut down their prices after F5/55 prices release ;-) 

Cheers,

Stewart 

Expert
Posts: 113
Registered: ‎11-25-2012
Message 4 of 37 (8,708 Views)

Re: PRICING

I hope it competes with RED. $50k will be a tough for us owner /operators to swallow.
Enthusiast
Posts: 1
Registered: ‎11-27-2012
Message 5 of 37 (8,507 Views)

Re: PRICING

Hi Peter,

Looking forward to hearing the pricing. Will the announcement me GMT or another timezone?


Cheers
Enthusiast
Posts: 13
Registered: ‎11-20-2012
Message 6 of 37 (8,462 Views)

Re: PRICING

Hi Peter, Get up soon.
Specialist
Posts: 44
Registered: ‎11-19-2012
Message 7 of 37 (8,449 Views)

Re: PRICING

Yeah.....Im on the refresh botton the last 8 hours.....

Specialist
Posts: 15
Registered: ‎11-19-2012
Message 8 of 37 (8,390 Views)

Re: PRICING

It's Tuesday night 10.25 pm in Australia, hope not much longer..LOL

Specialist
Posts: 10
Registered: ‎11-21-2012
Message 9 of 37 (8,141 Views)

Re: PRICING

West coast or East coast morning?

Expert
Posts: 1,571
Registered: ‎11-19-2012
Message 10 of 37 (8,099 Views)

Re: PRICING

[ Edited ]

JamesBridges wrote:
I hope it competes with RED. $50k will be a tough for us owner /operators to swallow.

I think you buy the camera that serves your purpose, not the one that is "cheaper" although I realize that everyone has a budget they are trying to work with.

 

While I do believe we're seeing some convergence between RED (pure 35mm cinema cameras) and Sony's latest F cameras, they are quite different beasts all together.

 

Having bought both an F3 and Scarlet-X to me RED has specific and to some regards "limited" uses in terms of production budget and post-producton budgets whereas the Sony new breed of Sony CineAlta cameras (F3, F5, F55, F65) excel in ways that RED can not. For example various bit-depth codecs, higher ISO's, better image sharpness and oversampling in-camera, and now RAW features.

 

These are indeed exciting times.

 

 

 

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