11-23-2012 08:00 AM - edited 11-28-2012 07:23 PM
SONY ANNOUNCES PRICING FOR NEW CINEALTA 4K CAMERAS
New CineAlta® 4K Cameras expands Sony’s full line-up of digital cinematography tools
PARK RIDGE, N.J., Nov. 28, 2012 -- Sony Electronics has announced suggested list pricing for its newest CineAlta™ 4K cameras – the PMW-F55 and PMW-F5 – as well as their related 4K accessories. These new technologies, announced in late October to tremendous industry response, are designed to meet the growing demand for HD, 2K and 4K content creation across a wide range of professional applications.
The suggested U.S. LIST pricing for the new products, planned to be available in February, are:
Sony also plans to introduce the PVM-X300 30-inch 4K professional monitor in February 2013, with list pricing to be announced.
“The F55 and F5 join Sony’s family of large-sensor cameras that complement each other and deliver powerful, new capabilities to professionals working at every level of production,” said Rob Willox, Director of Marketing for large-image sensor cameras at Sony Electronics. “These cameras give production professionals the most compressive toolkit available from one manufacturer. The large sensor line-up now spans from the FS100 and FS700 and F3, to the new F5 and F55 to the flagship F65, and gives content creators incredible flexibility and creative options for acquisition in HD, 2K, 4K and beyond. The total line-up, with our new accessories, further underscores Sony’s commitment to supporting every aspect of the highest-quality workflows.”
For more information on all CineAlta and the F5/F55 cameras, please visit www.sony.com/35mm
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11-27-2012 09:50 AM - edited 11-27-2012 10:11 AM
I hope it competes with RED. $50k will be a tough for us owner /operators to swallow.
I think you buy the camera that serves your purpose, not the one that is "cheaper" although I realize that everyone has a budget they are trying to work with.
While I do believe we're seeing some convergence between RED (pure 35mm cinema cameras) and Sony's latest F cameras, they are quite different beasts all together.
Having bought both an F3 and Scarlet-X to me RED has specific and to some regards "limited" uses in terms of production budget and post-producton budgets whereas the Sony new breed of Sony CineAlta cameras (F3, F5, F55, F65) excel in ways that RED can not. For example various bit-depth codecs, higher ISO's, better image sharpness and oversampling in-camera, and now RAW features.
These are indeed exciting times.