Hi, I had a thought recently about early productions and the way they look...
One reason some other S35 camera out there look good, out of the box is that the folks behind them have insured there are LUTs and other tools for colorists (and editors) to use that create a very refined looking image without much (or any) effort.
With a new gamma scheme (S-Log 2) coming, I think it would be a good thing for Sony to make sure there are appropriate 3D LUTs ready to go, for free, upon launch, avaliable for the biggest platforms (Avid, FCPX, Resolve, Adobe) so the new camera do not suffer from lackluster images in the early days. Colorists at the high-end already know how to do these things.
It took me a good 4-5 months to get the best images out of my F3 w/S-Log...first cooking up my own de-log schemes using 3-way color correctors in FCP, then applying other manufacturers' 3D Log LUTs. 1D LUTs that just add contrast back are not enough.